Quick Summary
Key Points
- ✓ We only collect information necessary to deliver your orders
- ✓ We never sell your personal data
- ✓ You have full control over your information
- ✓ We comply with Thai and international privacy laws
1. Introduction
Welcome to UrbanFlowers Co., Ltd. (“UrbanFlowers,” “we,” “us,” or “our”). This Privacy Policy applies when you:
- Visit our website at https://www.urbanflowers.co.th
- Place orders for flowers, cakes, plants, gifts, or experiences
- Subscribe to our flower, plant, or gift subscriptions
- Contact our customer service
- Interact with us on social media platforms
Questions? Contact our Privacy Team at [email protected] or call (+66) 62 195 9586
2. Information We Collect
2.1 Information You Provide
📦 Order Information
- • Full name (sender and recipient)
- • Delivery addresses and special instructions
- • Phone numbers (for delivery coordination)
- • Email addresses
- • Gift messages and card dedications
- • Special dietary requirements (for cakes)
- • Experience preferences and scheduling details
- • Event dates and occasions
👤 Account Information
- • Login credentials (securely encrypted)
- • Delivery preferences
- • Favorite products across all categories
- • Order history for all products
- • Subscription preferences (flowers, plants, gift boxes)
💳 Payment Information
- • Processed securely through Omise (PCI-DSS compliant)
- • We do NOT store complete credit card numbers
- • Billing address for fraud prevention
💬 Communication Data
- • Customer service inquiries
- • Product reviews and ratings
- • Newsletter preferences
- • Special occasion reminders you set
2.2 Information Collected Automatically
📱 Technical Data
- • IP address and location
- • Browser type and version
- • Device information
- • Operating system
- • Time zone and language
📊 Usage Data
- • Pages visited
- • Products viewed
- • Search terms used
- • Click patterns
- • Social media referrals
🍪 Cookie Data
- • Session cookies
- • Preference cookies
- • Analytics cookies
- • Marketing cookies
2.3 We do NOT collect:
- ❌ Health or medical information
- ❌ Religious or political affiliations
- ❌ Biometric data
- ❌ Data from children under 18
3. How We Use Your Information
Why We Collect Your Information
We collect personal information solely for order processing, delivery, customer support, and improving our services. We never collect more data than necessary, and every piece of information serves a clear purpose in delivering the exceptional UrbanFlowers experience you deserve.
3.1 Order Fulfillment
- • Process and deliver your orders
- • Send order confirmations and updates
- • Coordinate with vendors and partners
- • Schedule experience bookings
- • Handle exchanges and refunds
- • Manage recurring subscriptions
3.2 Customer Experience
- • Personalize product recommendations
- • Remember preferences and recipients
- • Send occasion reminders (if enabled)
- • Provide customer support
- • Customize experience packages
- • Suggest complementary products
3.3 Marketing (With Your Consent)
- • Send promotional offers and deals
- • Share care tips for plants and flowers
- • Announce new product launches
- • Invite to exclusive events
- • Provide personalized offers
- • Retarget ads on social media
3.4 Business Operations
- • Prevent fraud and ensure security
- • Analyze trends to improve services
- • Conduct quality control
- • Comply with legal obligations
- • Train our team (anonymized data)
4. Legal Basis for Processing
We process your data based on:
Contract Performance
To fulfill your flower, cake, gift, and experience orders
Legitimate Interests
To improve our services and prevent fraud
Consent
For marketing communications and cookies
Legal Compliance
To meet Thai and international regulations
5. Who We Share Your Data With
5.1 Service Providers
Delivery Partners
Name, address, phone for delivery
Payment Processors
Omise for secure transactions
Cloud Services
AWS for secure data storage
📧 Email & SMS Services
For order confirmations and marketing
📊 Analytics Providers
Google Analytics for service improvement
5.2 Business Partners
- • Local Florists: For flower arrangements and plant delivery
- • Bakeries: For fresh cake orders
- • Gift Suppliers: For curated gift items
- • Experience Partners: For activity bookings and experiences
- • Subscription Box Partners: For monthly gift curation
Important: We NEVER sell your personal data
We only share data with trusted partners for service delivery and may disclose information to comply with legal requirements or protect our rights.
7. Data Retention
| Data Type | Retention Period | Reason |
|---|---|---|
| Order Data | 7 years | Accounting and tax purposes |
| Account Information | Until deletion requested | Service continuity |
| Marketing Lists | Until you unsubscribe | Communication preferences |
| Customer Service Records | 3 years | Quality assurance |
| Website Analytics | 26 months | Performance analysis |
| Inactive Accounts | Deleted after 3 years | Data minimization |
8. Your Privacy Rights
8.1. Your Privacy Rights
Access
Request a copy of your data
Correction
Update incorrect information
Deletion
Request we delete your data
Portability
Receive data in portable format
Objection
Opt-out of certain processing
Restriction
Limit how we use your data
8.2 Thailand-Specific Rights
Under the Personal Data Protection Act (PDPA) B.E. 2562 (2019):
- Right to withdraw consent at any time
- Right to complain to the Personal Data Protection Committee
9. Data Security
9.1 Technical Measures
- SSL/TLS encryption for all data transmission
- Encrypted password storage
- Regular security audits and penetration testing
- Firewall protection and intrusion detection
- Secure payment processing (PCI-DSS compliant)
9.2 Organizational Measures
- • Limited access on a need-to-know basis
- • Regular staff training on data protection
- • Confidentiality agreements with all employees
- • Incident response procedures
Important Notice
While we implement strong security measures, no system is 100% secure. We recommend using strong passwords and only accessing our site via secure networks.
10. International Transfers
Your data may be transferred to:
- ????????Cloud servers in Singapore (AWS)
- ????????Email services in the United States
- ????Analytics services globally
We ensure adequate protection through:
- • Standard Contractual Clauses
- • Privacy Shield certifications (where applicable)
- • Adequate security measures
11. Third-Party Links
Our website may contain links to:
- • Social media platforms
- • Payment processors
- • Partner florists and vendors
Note: We’re not responsible for their privacy practices. Please review their policies separately.
12. Children's Privacy
Age Restriction
UrbanFlowers services are not intended for children under 18. We don’t knowingly collect data from minors. If you’re a parent and believe we have your child’s information, please contact us immediately at [email protected].
13. Marketing Communications
13.1 What We Send
- • Order updates and confirmations (transactional)
- • Promotional offers and discounts (with consent)
- • Care tips for plants and flowers
- • Cake flavor announcements
- • New gift collection launches
- • Experience availability
- • Birthday reminders (if enabled)
- • Subscription renewal notices
13.2 Opting Out
- Click "Unsubscribe" in any marketing email
- Update preferences in your account settings
- Email [email protected]
- Reply "STOP" to marketing SMS
14. Special Features
14.1 Subscription Services
We offer various subscription options:
🌸 Flower Subscriptions
- • Flower Subscriptions
🌿 Plant Subscriptions
- • Care level preferences
🎁 Gift Box Subscriptions
- • Monthly surprises
Data We Store: Subscription preferences, payment authorization, delivery history, pause/resume dates
14.2 Experience Gifting
For experience bookings, we collect:
- • Participant names and contact details
14.3 Corporate Accounts
Additional data for business customers:
- • Company registration details
- • Bulk order history
15. Your California Privacy Rights
California residents have additional rights under CCPA:
- Right to know categories of data collected
- Right to non-discrimination for exercising rights
- Right to opt-out of data sales (we don’t sell data)
16. Updates to This Policy
We may update this policy to reflect:
- • Changes in our services
- • New legal requirements
- • Enhanced security measures
We’ll notify you via: Email for significant changes | Website banner for minor updates | 30-day notice before major changes take effect
17. Contact Information
Data Controller: UrbanFlowers Co., Ltd.
Registered Office
555/28 Taka Town, Sukhumvit 39Khlong Tan Nuea, Watthana
Bangkok 10110, Thailand
Contact Our Privacy Team
Business Hours: Monday – Friday: 9:00 AM – 6:00 PM (GMT+7) | Saturday: 9:00 AM – 2:00 PM (GMT+7)
Data Protection Officer: [Name] – Email: [email protected]
18. Complaints
If you’re unsatisfied with our response, you can contact:
Thailand
Personal Data Protection Committee
Ministry of Digital Economy and Society
www.mdes.go.th
European Union
Your local Data Protection Authority
edpb.europa.eu
Thank you for trusting UrbanFlowers with your personal information.
We're committed to protecting your privacy while delivering beautiful flowers, delicious cakes, thoughtful gifts, amazing experiences, and joy across Thailand.
UrbanFlowers - Your Complete Gifting Solution, Protected Privacy 🌸🎂🎁🌿